Unsere Partnerseiten » ow your business, yo

Creating a Culture and Brand That Makes and Actually Keeps Brand Promises Business Articles | July 21 Cheap Air Jordan Shoes , 2011
A positive brand and cultural alignment is a powerful competitive strategy! Identify your market and building a strong base your clients and customers will notice and will reward your efforts...

It's one thing to make a promise. It's quite another to keep it. Yet, businesses make promises every day. Some keep them. Some companies like AT&T, Bank of America and US Airways have good intentions, but can't keep them because their strong culture and strong brand are misaligned. And Cheap Air Jordan Womens , worst of all, some businesses have no sincere intention of keeping them at all, regardless of what they say.
How are you and your business at keeping your promises?
Well, how you answered this questioned just defined your brand and your culture. Yes the two are connected Cheap Air Jordan Mens , and this connection can be either:
. ?Strong and reinforcing - they are in alignment. ?Strong but negatively reinforcing - they are competing or demonstrating dissonance. ?Weak because they have not been defined and developed
Creating the Promise - Your Brand
To grow your business, you must identify your target market. This is the market niche you want to focus on and the position you want to hold within that market. You need to know and understand exactly:
. ?What products or services you want to provide to your market. ?What you can do and what you do not want to do?. ?Your competition and why you are different
This provides the essential elements for branding your company.
Branding presents you to the marketplace. It defines you in the mind of your customers and prospects. It creates the promise: what your clients can expect from you when they do business with you.