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Increase Traffic by Programming a Contest! Marketing Articles | May 5, 2002 Visitors come to your site and don't buy on their first visit.It often takes 6-7 visits before they buy. So, how do you gettheir business if they don't come back? For that matter Kawhi Leonard Jersey , how doyou get them t
Visitors come to your site and don't buy on their first visit. It often takes 6-7 visits before they buy. So, how do you get their business if they don't come back? For that matter, how do you get them to come back?
One answer is to run a contest. Not just any old contest will do! It must be crafted to keep them returning again and again. Lots of smart people will tell you that running a contest will help but they don't tell you how to do it. Here's a blueprint you can alter to suit your purposes.
Every aspect of the contest was handled by CGI scripts and a couple of web pages. Even selecting the winner was done by a script. This final script simply located the persons with the most referrals. It drew one at random if there was a tie for first place.
One of my clients came up with the basic idea and we developed it together as a team. People would get one "entry" into the contest when they signed up for one or more of his newsletters. They would get another "entry" for each person they referred.
It was hugely successful. During the 60 days of the contest, over 45 C.J. Miles Jersey ,000 new people had subscribed to my client's newsletters. They were coming back to his site over and over again. Orders for ezine ads poured in.
At the end of the contest period a week-long cruise vacation to Montego Bay, Jamaica was awarded to the winner. Generally, if the prize is valued at over $500, some authorities in your state may expect to be notified. There are various requirements; check with the appropriate state agency for details.
We posted a complete set of rules for the contest on the Web site. We announced the contest itself as well as the current front-runners in each issue of my client's newsletters.
Each person entering the contest was assigned a Personal Identification Number (PIN). The PIN was used to connect them with their referrals. Next Toronto Raptors Jersey , a person was given the chance to tell their friends about the contest.
We made everything as easy as possible for the contestants. All they had to do was supply the email address and name and the scripts did the rest.
They'd be shown the message that was about to be sent to their friend. We were making every effort to be honest with them and not cause any ill will.
When their friend(s) entered the contest, using a PIN we gave them, their "referral count" would be be increased. To win, a contestant had to get the most referrals. In the event of a multi-person tie for first place USA Basketball Jersey , the software would automatically conduct a random drawing.
During the contest, each contestant was able to use a special Web page to monitor the contest. They'd see the top- ranked contestants and the number of referrals each one had made. They could log in with their PIN and see their own referrals, too.
They were able to come back to the site at any time and enter new referrals. We added a small form that would look up their PIN in case they'd forgotten it. They could send their own emails to friends to tell them about the contest. They could place ezines ads giving contest details and a PIN to use.
Keeping up with all those contestants, who they referred DeMar DeRozan Jersey , how many they referred, etc., was a job for a database engine. Since we had MySQL on a server we controlled, we used that. The scripting was done in Perl.
Two Perl modules were needed: DBI.pm and the MySQL module for Perl. The modules are chunks of Perl code that let a script send commands in SQL (the generic language of databases) from the script to the MySQL database engine (program).
You can use a different database; you just need the the database-specific module so Perl can "talk" to it through the DBI module. DBI is needed regardless of which database you use. Specific modules exist for Oracle Rudy Gay Jersey , PostGres, etc.