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Selling With Education Marketing Marketing Articles | July 1 Calvin Ridley Jersey , 2010

Most searches online looking to buy a product or service start with a search looking for more information. Providing that information is the first step in the selling process. Online or offline. Here is how this works.



Education Marketing is also called Information Marketing or Content Marketing. In it?s simplest form, it is providing an interested prospect general information on a solution your product provides. After this first step, it is much like any other system of selling, they contact you, ask questions to gather information about their needs Julio Jones Jersey , you make a recommendation, and they buy.


The big change in the selling process is that you are providing the prospect with real, valuable, accurate information on the front end. This information will usually include your product or offer as one of the viable solutions, and them funnel down to your offer being the best solution.


But you are giving information that is of real value as a first step.


This approach has several distinct advantages over other methods of selling;


1) You establish yourself (or your company) as an expert in your field.


2) With any published information Deion Sanders Jersey , like an article or a book, you become an authority figure in the mind of the prospect.


3) You become instantly more familiar in the prospect?s mind, and that reduced sales resistance.


4) If you are marketing online, information about your subject category may show up earlier in an online search than pure business listings. Your content will certainly attract the attention of the prospect looking for information.


5) Posting your information online is almost always free, and will magnetically pull prospects to your information website.


6) It is far easier if you are cold calling to offer information to a prospect than to ask for a sales appointment. This information softens the resistance to talk with you further.


7) Leads generated in this manner are far more likely to bu from you Cheap Falcons Jerseys , because they have demonstrated their interest in your solution to their problem, and you have demonstrated your interest in helping them solve their problem, all before you sit down to talk business.


A typical online form of education marketing is posting an article, like this one. The process works like this;


1) You post articles on website that make it easy for prospects to find your information.


2) You offer a small gift (like a free report or book) at the end of the information


3) The prospect is led to a website that offers even more free information


4) Eventually the prospect buys something, or hires the information provider as a consultant.


Education Marketing also acts as a form of brand building. This makes any further sales efforts easier on the prospect. You (or your company) are recognized by the prospect as a trusted advisor Qadree Ollison Game Jersey , rather than as a pitch person. This is a major reason progressive sales organizations are embracing this idea. It?s also the least expensive, apart from some writing, of any lead generation system. That fact alone makes this approach attractive.


Of course this can work in any business, in any area of the country.


One big benefit to all of this is that you become recognized in your industry. You get asked to speak to groups, and get recognized as the "Go To Guy" in your industry. This may be profitable enough by itself John Cominsky Game Jersey , to justify the whole idea of Education Marketing.


This has just scratched the surface.

In this tech-savvy world, people are getting accustomed to the likes of Smartphones and Tablets in various needs. It is because they come with loads of applications, whether in games, office, sports Kendall Sheffield Game Jersey , etc. However, there are still many things that a Smartphone cannot do with regard to fitness and it is in front of everybody. This led the innovative brains of the Garmin Company to create the 鈥淔orerunner鈥?series of watches for fitness.


As the tagline says about Garmin Forerunner 鈥?For Runner, it is actually designed for the people who love to jog or yearning to jog while keeping a track of their fitness. The Smartphones are no doubt most effective devices, but in the matters of flexibility, they are too shy to boast it. May be in the near future Kaleb McGary Game Jersey , we hope to see the Smartphones that do not get damaged on bumps or falls.


Garmin International Inc. is a US based company that develops technologies related to fitness, aviation, consumer and marine for the GPS. And the Garmin ρολοι is a part of that technological innovation that helps people in maintaining their fitness levels. Speaking about technologies, the internet is another form that provides the eCommerce platform to sell products. It happens to be true the Forerunner series of Garmin has also hit the online shopping websites.


The buyer can decide after knowing how Garmin Forerunner plays superior to the Smartphones in 4 different ways. Well, here they are.


鈥?GPS accuracy 鈥?In a forerunner Chris Lindstrom Game Jersey , the heart-rate monitoring feature is one of the key features that help anyone track their heart rates accurately. But, there is also a feature of GPS (Global Positioning System) for which Garmin is famous helps track the right location in exact coordinates. This amount of precision is hardly possible in case of the Smartphones.
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